January 21, 2021
81,110 FOGO Deliveries with only 78 Community Enquires
Our team recently hit the steep hills of Wollongong, working in partnership with the fabulous team from Remondis to deliver new FOGO (Food Organics, Garden Organics) kits to the residents of Wollongong. Whilst it was a great way to get fit before Christmas, there were also some interesting learnings.
Wollongong’s FOGO roll out commenced in November 2020 with a strong community communication strategy outlining the benefits of the program.
In this region alone, the team expect to divert a staggering 6,000 tonnes of food waste from their landfill site at Whytes Gully each year. In results similar to other Australian communities, the Wollongong team had found that residents were filling up to 40% of their red general waste bins with food scraps, which equates to approx. 150kg of food waste per household annually. The environmental and financial benefits of implementing a FOGO Program as quickly as possible were compelling, particularly in the context of rising Landfill costs.
Leveraging our unique proprietary distribution software to ensure efficiency and accuracy, each registered property received a FOGO kit comprising of a roll of Compost-A-Pak liners, Education Pack and a Source Separation Systems Kitchen Caddy. This Kitchen Caddy was made in Australia, in a customised colour with the base and handle made of Post Consumer Recycled content. The recycled content for this production run was sourced from material originally deposited in council roadside collection bins in Melbourne. As a result, by simply choosing this solution, and so using Post-Consumer recycled content, the council contributed to Australia’s emerging circular economy which is imperative for an effective recycling industry in Australia.
After initial trials, the caddy was designed with simple and effective symbol-based imagery within the in-mould label, providing a permanent reminder for residents of the items accepted through the FOGO program. This was also reinforced across the other communication channels.
As Christmas loomed, the team set a very ambitious program to have the full distribution of 81,110 FOGO Kits in place within four weeks. Leveraging our unique proprietary distribution software in which many of the complexities of distribution are managed proactively in our preparation phase, the Source Separation Systems team successfully visited over 4,000 households on average everyday and met the timeframe. With such large numbers, the risk of gaps and duplications obviously increase, however with our unique software, this risk is effectively mitigated. This is most powerfully reflected in the number of enquiries received into the education team, with only 78 Community Enquiries lodged during the distribution. That’s a call rate of 0.009%, which for anyone familiar with delivery logistics is quite remarkable!
As a result of the successful distribution, leveraging our software, the new program was effectively up and running in time for the Christmas period in which food waste tends to peak. As Wollongong City Acting Lord Mayor Councillor Tania Brown explained to local media ahead of the program, this type of FOGO strategy is really a win-win for the environment and residents.
“The big problem is that food waste in a landfill decomposes and creates the greenhouse gas methane. Diverting food scraps is a win-win as it reduces the amount of waste going to landfill, saving valuable landfill space and reduces the amount of greenhouse gas emitted into our atmosphere,” Cr Brown said
To find out more about our custom products, distribution program and how we can have you up and running for FOGO, simply contact us here.